Strategic Marketing

Marketing is one of the pillar of any organisation which gaining importance than traditional sales-oriented centric organisation. Marketing plan which is vital part of any business plan dictates company business direction in terms of market growth, market share, international expansion and product development to seize customer demand. Apple' innovative products cum with marketing savvy strategy has quantum leap other established players such as HP, Motorola, Sony Ericsson and Samsung.

Hence, below are the key components/ functions of Strategic Marketing.

1) Sales Management

2) Marketing Communication (MARCOM) - Public Relations/ A&P/ Event Management/Sponsorship Campaign

3) Customer Relationship Management (CRM) / Customer Insight / Market Intelligence

4) Marketing Plan / Branding Strategy

5) Budget / Business Plan development, tracking and reporting : KPI

6) Strategic Partnership - Vendor/Client/Sponsors

7) Market Research/ Competitor Analysis