Deadly Killer Applications (DKA) applies in business presentation, workgroup discussion, think tank committees, post graduate dissertation presentation, charity fund raising, road shows and sales campaign
1)Focus - target audience / group which is your trustee board, board of directors, nominator,funder,moderator,sponsors,investor etc.
2)Objective - purpose of the report, speech, letter, presentation, teaser, information memorandum is in order to achieve the desired end results or bottom line.
3)Bottom line - make it or break it i.e. realised sales / secure investments / funding / necessary approvals / mandates / gradings OR conviction only NOT COMMITMENT from counter parties (investors;bankers;certification bodies;sponsors; voters etc.)
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