Strategic Marketing

Marketing is one of the pillar of any organisation which gaining importance than traditional sales-oriented centric organisation. Marketing plan which is vital part of any business plan dictates company business direction in terms of market growth, market share, international expansion and product development to seize customer demand. Apple' innovative products cum with marketing savvy strategy has quantum leap other established players such as HP, Motorola, Sony Ericsson and Samsung.

Hence, below are the key components/ functions of Strategic Marketing.

1) Sales Management

2) Marketing Communication (MARCOM) - Public Relations/ A&P/ Event Management/Sponsorship Campaign

3) Customer Relationship Management (CRM) / Customer Insight / Market Intelligence

4) Marketing Plan / Branding Strategy

5) Budget / Business Plan development, tracking and reporting : KPI

6) Strategic Partnership - Vendor/Client/Sponsors

7) Market Research/ Competitor Analysis

Timeline 1900 - 2020 Back to the Future

1905 - Russo-Japanese War (1904-1905)

1914 - World War 1 (1914 -1918)

1917 - Russian Revolution

1929 - Wall Street Crash

1940 - Carlos Slim ( Mexican Billionaire )

1945 - World War 2 ( 1945 - 1947 )

1950 - Korean War ( 1950 - 1953 )

1952 - European Union (EU )

1959 - Vietnam War ( 1959 - 1975 )

1961 - First Man on the Moon

1962 - OPEC established - 12 oil countries

1962 - Cuban missile crisis

1967 - ASEAN formation

1967 - Six Day War - Israel

1973 - Oil Crisis

1978 - Liberalisation of China from Soviet Union (1949 - 1978 )

1979 - Soviet Union war in Afghanistan ( 1979 - 1989 )

1980 - Olympic in Moscow

1980 - Iraq - Iran War ( 1980 - 1988 )

1990 - Iraq invade Kuwait ( Oil prices slump to US$15 a barrel )

1991 - Russia after cold war (1946 -1991 )

1997 - Asian Financial Crisis

1999 - Macau independence from Portugese

2001 - 9/11/2001 event

2003 - Severe Acute Respitory Syndrome ( SARS)

2008 - Sub-Prime Crisis

2008 - Beijing, China Olympics

2010 - FIFA World Cup South Africa

2011 - Steve Jobs / Muhammad Gadafi/ Osama bin Laden died

2012 - London Olympics

2022 - FIFA World Cup - Qatar ( 2014 Brazil ; 2018 Russia )